Web Survey Bibliography
Using a longitudinal, repeated-measures approach, we test whether a smartphone designed to deliver short surveys at periodic intervals throughout the day can be used to capture key information on respondent behaviors and attitudes over time. Leveraging a study of 384 South Africans conducted during the 2010 FIFA World Cup games, respondents were administered a brief survey five times per day for 33 days and asked to take a picture of what they were focused on at the time of the survey. Focusing on critical questions of task compliance, we examine completion rates and three additional indicators of survey compliance. The research demonstrates how Smartphones can expand traditional survey methods, capturing both cross-time and “in-the-moment” data.
Web survey bibliography - Link, M. W. (16)
- Mobile Technologies for Conducting, Augmenting and Potentially Replacing Surveys: Report of the AAPOR...; 2014; Link, M. W., Murphy, J., Schober, M. F., Buskirk, T. D., Childs, J. H., Tesfaye, C.
- Measuring Compliance in Mobile Longitudinal Repeated-Measures Design Study; 2013; Link, M. W.
- The Gamification of Marketing Research; 2013; Donato, P., Link, M. W.
- Comparing Tablet, Computer, and Smartphone Survey Administrations; 2013; Wells, T., Bailey, J., Link, M. W.
- Effective e-incentive for Online Study: Comparing Branded e-Gift Card and Virtual Cash Card; 2013; Jin, T., Duan, S., Lai, J. W., Link, M. W.
- Smartphone Apps and User Engagement: Collecting Data in the Digital Era; 2012; Link, M. W.
- Oh, Just One More Thing … Leveraging “Leave-Behinds” in Data Collection; 2012; Link, M. W.
- A Direct Comparison of Mobile Versus Online Survey Modes; 2012; Wells, T., Bailey, J., Link, M. W.
- Comments on the Articles (3) - Three Key Takeaways from the Zero Bank Debate; 2009; W.Link, M. W.
- Summaries of Address-Based Sampling Presentations at the AAPOR Annual Meeting; 2009; W., Daily, G., Shuttles, D. C., Yancey, L. T., Thu Burks, A., Bourquin, C.Link, M. W.
- Addressing the Cell Phone-Only Problem: Cell Phone Sampling Versus Address Based Sampling; 2009; W., Daily, G., Shuttles, D. C., Bourquin, C., Yancey, L. T.Link, M. W.
- Transitioning from Self-Reports to Self-Installed Electronic Audience Measurement; 2008; Trussell, N., Vanno, L., Matthess, E., Bailey, J., Link, M. W.
- An Evaluation of Respondent Selection Methods for Household Mail Surveys; 2008; Battaglia, M. P., Frankel, M. R., Osborn, L., Mokdad, A., Link, M. W.
- Effects of Cell Phones in Land-Line Households; 2006; Lambries, D., Oldendick, R. W., Link, M. W.
- Can Web and Mail Survey Modes Improve Participation in an RDD-based National Health Surveillance?; 2006; Link, M. W., Mokdad, A.
- Alternative Modes for Health Surveillance Surveys: An Experiment with Web, Mail, and Telephone; 2005; Link, M. W., Mokdad, A.